Brocade [NASDAQ:BRCD]: Transforming Business in the New Era

CIO VendorLloyd Carney, CEO
Data center networking persists to evolve with increasing choices for open and disaggregated network solutions. The market is giving enterprises the opportunity to shift their focus on executing the first steps of a data center transformation. Brocade has been a player in the data center-networking domain with a solid portfolio that consists of VDX switches, MLXe Core Routers, and SDN applications with an associated controller, from a long time. The firm has been focusing on providing an automated network switching fabric, which has shown results of increased market traction for their fabric solution. The company has around 4,000 customers running its flagship data center-networking product, the VCS switching fabric. For enterprises on the lookout for automated switching solutions, Brocade [NASDAQ: BRCD] is the answer.

Last year, Brocade released several products, including a new fabric offering called IP Fabric. With IP storage applications becoming increasingly complex, high profile and business critical, running bandwidth-intensive, latency sensitive applications on a shared network, puts storage performance and availability at risk. In order to mitigate risk and reduce cost, Brocade’s IP storage network maximizes uptime, contains failure domains, and delivers predictable performance by providing security for storage data flows between data centers. The company’s IP storage connectivity comprises of two fabric-based switches Brocade VDX and Brocade 7840 IP. Highly automated Brocade VDX switches minimize the learning curve and operational expenses. On the other hand, Brocade 7840 IP extension switch provides fast and secure connectivity, and addresses disaster recovery requirements for IP storage between data centers.

CIOs seeking automated switching solutions should consider Brocade. Over the years, the firm has made investments and provided innovations in the areas such as SDN capability and automation within its portfolio. Brocade’s software defined networking (SDN) controllers and applications helps customers in addressing their data center needs, with an open architecture that enables programmable network control and an abstracted underlying infrastructure.

Old infrastructure built few years ago cannot support the kind of demands customers have at present

In an instance, Telefonica, a telecommunication company was not able to deliver virtualized solutions efficiently and consistently and establish new benchmarks for the deployment of Network Functions Virtualization (NFV) solutions for service providers. Telefonica deployed Brocade 5600 vRouter along with Intel Xeon processor-based servers and Data Plane Development Kit (DPDK) form memory stick to achieve the performance required.

Apart from SDN and storage networks, organizations also look for an infrastructure that is designed for agile response and open to the developments of vendors and technical communities. “Old infrastructure built few years ago cannot support the kind of demands customers have at present,” says Lloyd Carney, CEO, Brocade.

With number of internet users, websites and mobile devices increasing rapidly each day, new infrastructure has become need of the hour for the network. “On contrary to closed, proprietary IP networks, Brocade’s New IP is open, rapid, software-driven, and affordable for accelerating the rate of business innovations,” adds Carney. Besides being open and software-enabled, the New IP also allows customers to evolve based on their business priorities, whether by overlaying new software services on top of your existing IT infrastructure or evolving to an Ethernet Fabric. Brocade helps customers with their new IP journey and network transformation with its “Five Step Network Innovation Model”— designed to ensure a logical adoption of network technologies by the customers to deploy a similar architecture, without the cost and overhead of designing and building an infrastructure from the ground up.

In a move to create a “Pure Play Networking Company for the Digital Transformation Era,” Brocade has acquired Ruckus Wireless. With wireless technology being a critical element in modern, New IP network architectures, Ruckus’ wireless networking solutions will add a high-growth and highly complementary product category to Brocade’s solutions.